Masha, Bear or maybe...Hare?
Choose a sign up option to find out what Masha and the Bear character you are!
Last updated April 05, 2024
This privacy policy aims to give you information on how your personal data are processed by Animaccord Ltd. In this policy, we refer to ourselves as 'we', 'us', and 'our'.
Please note that we use the term “personal data” which has the meaning of “personal information” in the relevant law.
If you want to review, verify, correct, or request the erasure of your personal data, object to the processing of your personal data, or request that we transfer a copy of your personal data to another party, please contact us using:
Your internet browser (such as Mozilla Firefox, Google Chrome, or Microsoft Edge) automatically transmits some information to us every time you access content on one of our internet domains. Examples of such data include the URL of the particular Web page you visited, the IP (Internet Protocol) address of the computer you are using, or the browser version that you are using to access the website.
We may obtain personal data directly from you, e.g. when you contact us, or when our cookies are enabled on the websites.
We only collect personal data about you insofar as is necessary to achieve the purposes set out in this Privacy Policy.
In a number of our processing operations, we use a contract as the legal basis for processing your data. By contract we mean the Terms of Use of this website. Please note that in the “Events and contests” section, we process your data under the terms of a specific contest rather than the standard Terms of Use.
Purpose of Data Processing |
Legal Basis |
Data Categories |
Retention Period |
Data processing operations of non-registered website users |
|||
To define user's location to store their data on the server in the appropriate location (necessary cookies) |
Contract
|
IP address Language of keyboard layout
|
as defined in the Cookie Policy for a particular cookie file - |
To allow users to view YouTube videos on our site (functional cookies) |
Consent
|
Session ID |
as defined in the Cookie Policy for a particular cookie file |
To analyse user behaviour in order to improve our website (analytical cookies) |
Consent
|
User ID Session ID Session duration Session start and end time Session start referrer Session start URL Event type Event date Country Device Browser Browser languages Operating system Screen resolution Region IP address |
as defined in the Cookie Policy for a particular cookie file |
To define user location to understand the locations where our website is most popular (analytics cookies) |
Consent
|
Session ID Longitude Latitude IP address City, Region Country Language Time zone Keyboard layout Amount of key boards installed Layout usage rate |
until you withdraw your consent
|
To conduct surveys for website users |
Consent |
Session ID Answer to survey question |
until you withdraw your consent |
To obtain user feedback |
Consent |
Data from messages |
1 year, or until you withdraw your consent |
Data processing operations in your personal account |
|||
To register on the website as a parent |
Contract |
Parent ID Country Consent to Terms of Use
Optional data: Name Second name Surname Nickname Password hash Gender Birth date Phone number Date of registration Date of last login Notifications settings Social networks Age |
1 year after account deletion
|
To choose country and language in your personal account |
Contract |
Parent ID |
1 year after account deletion
|
To verify the age of users |
Contract |
Session ID Confirmation of the age |
1 year |
To edit data in your personal account |
Contract
|
Parent ID Country Email Second name Surname Nickname Gender Birth date Phone number Notifications settings Social networks Any changes to the defined data categories |
rectified data is stored for 1 month in log files
|
To authorise in personal account |
Contract |
Parent ID Password hash Child name |
1 year after account deletion |
To answer to surveys in personal account |
Consent |
Parent ID Country Consent to Terms of Use Name Second name Surname Nickname Password hash Gender Birth date Phone number Date of registration Date of last login Notifications’ settings Parent ID Social networks Answer to survey question |
until you withdraw your consent, delete your account, or provide new answers to the questions
|
To log website activities to prevent and investigate problems |
Legitimate Interest to ensure security of our website |
Requests for changes in the fields with personal data Content of responses to changes |
1 month
|
To change password by email or by referring to our technical support team |
Contract
|
Password hash New password hash Data from messages |
rectified data is stored for 1 month in log files
|
To add information about a child in personal account of a parent
|
Contract
|
Child ID Parent ID Child’s name Device Optional Data: Child’s second name Child’s surname Child’s nickname Child’s birth date Child’s gender Other data that parent may provide |
1 year after account deletion |
To manage notifications settings in a parent account |
Contract
|
Session ID Parent ID Notifications settings |
1 year after account deletion |
To determine user status (online or offline) to see the number of active visitors to the site and redistribute the load on the site for its correct operation |
Legitimate Interest to ensure our website functionality |
Session ID Status (online/offline) |
until you exercise your right to opt out |
To link your social media profiles in your parent's account for extra bonuses in games and for sharing news and video in your social media profiles |
Consent |
Session ID Parent ID Social networks Name Surname Age |
until you withdraw your consent |
To play our browser games and to keep your progress in the game (for non-registered users) |
Contract
|
Session IDGame progress |
1 year after account deletion |
To play our browser games and count leaderboard score (for registered users) |
Contract |
Player ID Rating (leaderboard score and rank) |
1 year after account deletion |
E-mails and notifications |
|||
To send notifications about system events (publication of videos, news, website updates) |
Legitimate Interest o keep our users updated |
Parent ID Notifications settings Content of the notification Language Country Additional filters that can tailor materials to the user's interests (child's age, etc.) |
until you exercise your right to opt out
|
To confirm user registration via email |
Contract
|
Date of registration |
1 year after account deletion |
To confirm data rectification in the account |
Contract
|
Information about data rectification |
1 year after account deletion |
To get in touch with users for further clarifications (e.g., write to contest winner if the data is incomplete) |
Legitimate Interest to deliver the prize to the winner of the contest |
Information about contest participation Name Data from messages Address Phone number |
until you exercise your right to opt out
|
To respond to inquiries/requests from users regarding the functionality of our website |
Contract
|
Data from messages |
until your request is fulfilled |
To send a personalized marketing newsletter |
Consent |
Age Language Country Clicks on the website Additional filters that can tailor materials to the user's interests (child's age, etc.) Consent to the newsletter |
until you withdraw your consent
|
To subscribe to our newsletter with news feed |
Consent |
Consent to the newsletter |
until you withdraw your consent |
To send a congratulation on the child’s birthday and other events (8th of March, etc.) |
Consent |
Parent ID Child name Phone number Birth date Consent to the newsletter |
until you withdraw your consent |
To send survey results via email |
Consent |
Survey results |
until you withdraw your consent |
Events and contests |
|||
To take part in events and contests |
Contract |
Country Address Data provided by the participants (may include creative tasks such as stories, photos, videos) |
6 months after event or contest |
To confirm user’s participation in the contest |
Contract
|
Information about contest participation |
until you request data deletion |
To award digital prizes (e.g. stickers, discounts, promo codes) |
Contract |
Gift Country Information about a prize Social media profile |
6 months after event or contest |
To award physical prizes |
Contract |
Gift Country Address Tax ID |
6 months after event or contest |
Information about these companies and their data protection practices:
Address: The Apache Software Foundation, 1000 N West Street, Suite 1200, Wilmington, DE 19801, U.S.A. Relevant Privacy Policy. Unfortunately, the country of the data recipient doesn’t ensure an adequate level of protection for your personal data. Standard Contractual Clauses are used to transfer your data to ensure that they are properly protected.
The service is provided by Google LLC. Address: Google LLC, Google Data Protection Office, 1600 Amphitheatre Parkway, Mountain View, California 94043, USA. Relevant privacy policy of Google. Unfortunately, the country of the data recipient doesn’t ensure an adequate level of protection for your personal data. Standard Contractual Clauses are used to transfer your data to Google to ensure that they are properly protected. For more information: click on this link.
We may engage the services of Sinch Email, operating under the brand name Mail Jet, for the purpose of sending email communications to our users and subscribers. When you provide your email address and consent to receive email communications from us, your email address and related data may be shared with Sinch Email (Mail Jet) to facilitate the delivery of these communications. Recipient address: Lindhagensgatan 74, 112 18 Stockholm (Sweden) Relevant Privacy Policy. Sinch may transfer your personal data to countries outside of the EU/EEA. If it happens, Standard Contractual Clauses are used to transfer your data.
We may collaborate with various partners to conduct contests. In this case, we are joint controllers. You may find information about specific partner for each particular contest in the Terms and Conditions of the respective contest. When our partners are located outside the EU/EEA, Standard Contractual Clauses are used to transfer your data.
We may collaborate with trusted partners to offer you enhanced services or promotions. When our partners are located outside the EU/EEA, Standard Contractual Clauses are used to transfer your data.
We do not introduce automated decision-making.
If you are a data subject, you have the following rights:
request information about the processing of your personal data
obtain access to the personal data held about you
Under Article 15 of the GDPR, you have a right of access that gives you the right to obtain a copy of your personal data, as well as other supplementary information. It helps to understand how and why companies are using the data, and check the lawfulness of the processing.
ask for incorrect, inaccurate, or incomplete personal data to be corrected
Under Article 16 of the GDPR, you have the right to have inaccurate personal data rectified. You may also be able to have incomplete personal data completed – although this will depend on the purposes for the processing.
request that personal data be erased when they are no longer needed or if processing is unlawful
Under Article 17 of the GDPR, you have the right to have personal data erased. This is also known as the 'right to be forgotten'. The right is not absolute and only applies in certain circumstances.
request the restriction of the processing of your personal data in specific cases
Article 18 of the GDPR gives you the right to restrict the processing of their personal data in certain circumstances. This means that you can limit the way that an organisation uses your data. This is an alternative to requesting the erasure of their data.
receive your personal data in a machine-readable format and send them to another controller ('data portability')
Under Article 20 of the GDPR, you have the right to data portability that gives you the right to receive personal data they have provided to a controller in a structured, commonly used and machine-readable format. It also gives you the right to request that a controller transmits those data directly to another controller.
object to the processing of your personal data for marketing purposes or on grounds relating to your particular situation
Article 21 of the GDPR gives you the right to object to the processing of your personal data at any time. This effectively allows individuals to stop or prevent you from processing their personal data.
request that decisions based on automated processing concerning you or significantly affecting you and based on your personal data are made by natural persons, not only by computers. You also have the right in this case to express your point of view and to challenge the decision
withdraw your consent at any time
lodge a complaint with a supervisory authority
In accordance with Article 77 of the GDPR, you, as a data subject, have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or where an alleged infringement of the GDPR has taken place. If you have any questions about the protection of your personal data, you can contact us by using our email: dpo@mashabear.com.
Collection of children’s personal data is possible after creating a child’s profile in the parent account. Through this mode, children can view content, play games, participate in contests, and engage in special features. We may process such data categories as:
The specific purposes and legal bases for processing this data, as well as the retention period, are detailed in the section titled “What data, for what purposes, on what basis, and for how long do we process?”.
If a child uses our website without registering, we may process all the categories listed as outlined in the section mentioned above (parental consent is requested).
In any case, we do not enable children to make their personal data publicly available.
Parental consent is required prior to data processing. In accordance with the requirements of the Children’s Online Privacy Protection Act, on any child-targeted site or application, or in any instance where we ask for age and determine the user is age 12 or under, we will request a parent or guardian's email address prior to the collection of any personal data from the child. If you believe your child is engaging in an activity that involves the gathering of personal data and you, as a parent or another legal guardian, have not received an email seeking your consent or providing notification, please do not hesitate to reach out to us at dpo@mashabear.com.
Parents have the right to review, request the deletion of, or withhold consent for the further collection or use of their child's personal dat. To initiate any of these actions, a parent may submit a request via email to: dpo@mashabear.com.
I'm already writing you a letter, Look at your mail!
We have identified your region, is it correct?